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X-Athlete Business Training Program

Many young people work their way through the ranks of junior athletics programs such as hockey, football and basketball with the hopes of one day being a professional athlete. Unfortunately, only a small portion of them are able to enter the professional leagues. However, the junior programs are an extremely valuable learning experience for anyone. Participants learn self-discipline, work ethic, team work, leadership, game strategy, skill development – all of which are transferable skills!

For some of those well-trained athletes who are not able to join the major leagues, there are other options. They can apply themselves to some advanced academic or professional education or a trade. Some of these x-athletes are prime candidates for entrepreneurship.

Wayfinders is exploring the idea of running a business management training program for x-athletes.

The Program

X-Athlete would run approximately 6 to ten weeks of in-class training, accompanied by mentoring, guest speakers and personalized coaching, followed by one hour coaching sessions for several weeks. Participants would be required to conduct appropriate research and produce a business plan.

The program would include training is all the core subjects of business management:

  • Entrepreneurship
  • Strategic planning
  • Business planning
  • Product design and development
  • Marketing, promotion and sales
  • Accounting
  • Finance
  • Human resources

Requirements

  • Sponsorship will be needed to finance initial planning, development and promotion
  • Classroom space
  • Registration fees of some affordable amount, e.g., $500
  • Minimum of 10 and maximum of 25 participants
  • Qualified business instructor
  • Qualified guest speakers specialized in various ares of business (e.g., accountant, lawyer, sales professional)
  • Qualified business coaches and mentors

Key Proponents

  • Connor Nichols
  • Jay Krysler
  • Bao Nugyen
  • Shannon Berry
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