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Wayfinders Mastermind Community of Practice

Navigating Business Challenges Together

Join us for the Wayfinders Mastermind Community of Practice, where entrepreneurs come together to share best practices, tackle challenging problems, and navigate the complexities of small business management. As part of our commitment to supporting the success of small businesses, we’ve created a trusting and confidential environment where members as peers can seek guidance, offer insights, and collaborate on solutions.

What is a Community of Practice?

At Wayfinders, we believe in the power of collective wisdom and shared experiences. Our Mastermind Community of Practice brings together entrepreneurs facing similar challenges in managing their businesses. By leveraging the diverse expertise and perspectives within our community, we aim to help each other overcome obstacles, make informed decisions, and achieve our business goals.

Session Format

Our Mastermind sessions are based on the internationally recognized Mastermind format, adapted to suit the needs of our members. Each session provides a structured framework for discussing a range of topics, including:

  • Strategic Direction: Explore opportunities for change and growth in your business.
  • Succession Planning: Navigate the complexities of retirement or selling your business.
  • Partnership Considerations: Evaluate the potential benefits and challenges of bringing in a business partner.
  • New Ventures: Brainstorm ideas and strategies for launching a new venture.
  • Financing Options: Discuss the ins and outs of financing and funding your business.
  • Market Expansion: Explore strategies for expanding your market reach and attracting new customers.
  • Branding and Communication: Develop effective branding and communication strategies to enhance your value proposition.

Benefits of Mastermind Sessions

  • Collective Wisdom: Tap into the collective wisdom and experience of fellow entrepreneurs to gain valuable insights and perspectives.
  • Problem-solving: Collaborate on solutions to challenging problems and decisions in a supportive and confidential environment.
  • Networking: Build meaningful connections and foster relationships with like-minded entrepreneurs who share your passion for business success.
  • Personal Growth: Expand your knowledge, skills, and capabilities through continuous learning and development.
  • Accountability: Hold yourself accountable to your goals and commitments with the support and encouragement of your peers.

Join Us

Our Mastermind sessions are open exclusively to Wayfinders Members. We meet in person in Edmonton on the third week of each month. We plan to offer hybrid and online sessions to accommodate more participants.

If you’re ready to take your business to the next level and benefit from the collective wisdom of our community, we invite you to join us for our next Mastermind session.

For more information and to become a Wayfinders Member, visit www,landing.wayfindersbusinesscooperative.ca

Let’s navigate business challenges together and unlock the full potential of our small businesses!

Date: Monthly
Time: Usually Evenings
Location: On Line on Zoom

RSVP: Email to wayfindersnews@gmail.com

For more information, contact Randal Adcock at randaladcock@gmail.com

This is what some of our participants had to say:


“The Wayfinders mastermind group is an opportunity to unpack timely business challenges with a group of like minded entrepreneurs. I received helpful advice from a diverse range of business owners. If you want to grow your network and community while working on your business, you’ll benefit from this group.”

Katrina Ingram, CEO, Ethically Aligned AI www.ethicallyalignedai.com

The Mastermind Group at Wayfinders Business Cooperative is a perfect example of small business
owners and managers helping each other. It’s been said that we learn from our mistakes, but none of us
will live long enough to make all the mistakes ourselves. So we can learn from others; this group offers
brainstorming, constructive criticism and positive reinforcement to help members succeed. Very
competently led by Randal Adcock, members have helped me with their advice and support and assisted
in improving my business skills. If you’d like to help others and get valuable insights in business
management yourself, I strongly suggest you consider Wayfinders and its Mastermind Group.

Lloyd Kenney, Callcraft Consulting and Independent Associate, LegalShield
Phone: 780-460-9449    Cell: 780-913-0944    Fax: 780-460-9462    E-mail: callcraft@shaw.ca
LegalShield Website: lloydkenney.wearelegalshield.ca “If you don’t know your rights, you don’t have any.”
Consulting Website: www.performanceplanning.ca  “Improving productivity and employee job satisfaction.”

On May 17, 2023, I attended Wayfinders first brainstorming (Mastermind) session. I had an idea for starting a business, but I didn’t know what or how to move forward with the next steps in bringing my idea to reality. Randal (Founder), along with Clare, Dave and David were generous with their listening to my ideas and assisting me with identifying, not only ideas on how to proceed but also cautions with having too big a scope for a business. They also assisted me with identifying what they perceived my strengths to be. It was also fun listening to David’s business idea and providing feedback to him. I am grateful for the support Wayfinders offered to me as I haven’t been an active member. I look forward to contributing and participating in more Wayfinders meetings and events.

Thank you again for your support and encouragement.

Melanie Kruger